Cookies Policy

How we use cookies and similar tracking technologies

Last Updated: 22 January 2026

This Cookies Policy explains what cookies and similar tracking technologies are, how Boby Pty Ltd (ABN 22 643 102 167) uses them on our website and mobile Platform, and how you can manage your preferences.

This policy should be read alongside our Privacy Policy, which sets out how we collect and use your personal information more broadly. By continuing to use our Platform, you consent to our use of cookies as described in this policy.

Contents

1

What Are Cookies

Cookies are small text files placed on your computer, tablet or mobile device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site about how visitors interact with it.

Cookies can be:

  • Session cookies — temporary cookies that exist only for the duration of your visit and are deleted when you close your browser
  • Persistent cookies — cookies that remain on your device for a set period of time, or until you delete them
  • First-party cookies — cookies set directly by us when you visit our Platform
  • Third-party cookies — cookies set by a third party (such as an analytics or advertising provider) when you visit our Platform

Cookies, by themselves, do not identify you personally. However, if you have provided us with personal information (for example, by creating an account), cookies may be linked to information we hold about you.

2

Types of Cookies We Use

We use four categories of cookies on our Platform:

3

Cookies in Detail

Essential Cookies

Functional Cookies

Analytics Cookies

Marketing Cookies

4

Third-Party Cookies

Some cookies on our Platform are set by third parties whose services we use. We do not control these third-party cookies and they are governed by the privacy policies of the respective third parties. The key third parties whose cookies we use are:

We recommend reading the privacy policies of these third parties to understand how they use the information they collect through cookies placed on our Platform.

5

Tracking Pixels

In addition to cookies, we may use tracking pixels (also known as web beacons or clear GIFs) on our website and in our emails. These are tiny, invisible images typically the size of one pixel.

Unlike cookies, tracking pixels do not store any information on your device. Instead, they send information to our servers (or third-party servers) when they are loaded, including:

  • Whether an email was opened and when
  • What links in an email were clicked
  • Whether a specific web page was visited
  • Your IP address and browser type

We use tracking pixels for the following purposes:

  • To measure the effectiveness of our email marketing campaigns
  • To understand how users interact with our Platform
  • To enable targeted advertising on third-party platforms (via the Meta Pixel and similar tools)

You can block tracking pixels in emails by configuring your email client to block images by default. You can block tracking pixels on web pages by using a privacy-focused browser extension or ad blocker.

6

Managing Your Preferences

You have several options for managing cookies and tracking technologies on our Platform:

Browser Settings

You can configure your browser to block or delete cookies. Note that blocking essential cookies may prevent you from using parts of our Platform. Instructions for common browsers:

Opting Out of Google Analytics

Google Analytics Opt-Out

You can prevent Google Analytics from collecting data about your visits by installing the Google Analytics Opt-out Browser Add-on.

To opt out of personalised ad delivery on Google's content network, visit Google's Ads Settings.

On Android: Open Google Settings and select Ads. On iOS: Use Apple's advertising identifier settings in your device's Privacy menu.

Opting Out of Meta Advertising

Meta (Facebook) Ad Preferences

You can control whether Meta can join data from third-party partners with your account by adjusting your Off-Facebook Activity settings.

You can also manage your ad preferences within Meta's ad settings, accessible through your Facebook or Instagram account.

Industry Opt-Out Tools

You can opt out of interest-based advertising from many companies participating in self-regulatory programs through:

7

Cookies on Mobile Devices

Our mobile application does not use browser cookies in the same way as our website. Instead, it may use equivalent device-based identifiers and local storage to maintain your session and preferences. These function similarly to cookies and may include:

  • Device identifiers — unique identifiers assigned to your device by its operating system, used for analytics and to limit ad frequency
  • Local storage — data stored locally on your device by the app to maintain preferences and session state
  • Advertising identifiers — the Advertising Identifier (IDFA on iOS) or Android Advertising ID (AAID), used for advertising and analytics

You can limit ad tracking on your mobile device through your device's privacy settings:

  • iOS: Settings > Privacy and Security > Tracking, and Settings > Privacy and Security > Apple Advertising
  • Android: Settings > Google > Ads, then select "Delete advertising ID" or opt out of personalised advertising
8

Changes to This Policy

We may update this Cookies Policy from time to time to reflect changes in the cookies we use or for other operational, legal or regulatory reasons. We recommend checking this page periodically to stay informed about our use of cookies. Where changes are material, we will notify you via a prominent notice on our Platform or by email.

The date at the top of this page indicates when this policy was last updated. Your continued use of our Platform after any changes to this policy constitutes your acceptance of those changes.

Questions about our use of cookies?

Contact our Privacy Officer at info@getboby.ai

For broader privacy questions, please also read our Privacy Policy.